江西南昌“雨林工厂”主题街区

设计时间:2019年8月
建设单位:江西康盛装饰集团有限公司
工程名称:江西南昌“雨林工厂”主题街区
设计类型:主题街区
设计规模:设计面积0.3万m²
完工时间:在施

位于南昌王府井购物中心四五层的这个夹层空间,我们和经营团队一起在探讨如何面对不断年轻化的消费群体, 怎么做一个革新的商业空间关系?这个空间是为年轻人创造,满足其娱乐、体验、休闲、美食、社交等特殊需求,打造全新的生活方式,营造独特的体验氛围这是我们的设计愿景。主题街区可为购物中心带来 巨大的商业效益。考虑到项目本身的建筑空间特点,我们设计了一个“雨林工场”的概念,让人们徜徉在核心井林立的商场空间里, “集装箱”像参天大树般错落林立,仿佛置 身充满阳光与朝气的“雨林”中。现代工业感与“雨林”造型产生的视觉碰撞, 引发人与自然、与城市文化的探索和思考。

 

Located on the fourth and fifth floors of the Wangfujing Shopping Center in Nanchang, this mezzanine space is being explored with our management team on how to face the constantly younger consumer group and create an innovative commercial space relationship? This space is created for young people to meet their special needs for entertainment, experience, leisure, food, social interaction, and create a new way of life, creating a unique experiential atmosphere. This is our design vision. Theme blocks can bring huge commercial benefits to shopping centers. Considering the architectural space characteristics of the project itself, we have designed the concept of a "Rainforest Workshop", allowing people to wander in the core well lined shopping mall space. The "containers" stand like towering trees, as if they are in a sunny and vibrant "rainforest". The visual collision between modern industrial aesthetics and the "rainforest" design triggers exploration and contemplation between humans and nature, as well as urban culture.